7. Cycle Advocacy and Education

7. Cycle Advocacy and Education

 

This chapter contains six articles about promoting cycle culture and includes experiences from cycle advocacy groups about organising citizens’ movements and building up a large cycling organisation. The spotlight is also turned on the significance of civil partnerships and on marketing cycling as mainstream. The last two articles describe various ways of motivating children to cycle through games and training so that they end up as competent cyclists of the future.

 

Cyclists’ Grass Roots Democracy – The importance of strategic participation

Lake Sagaris, Santiago de Chile, Chile

 

Cycling Organisation – Lobbying for cyclists in Germany

Burkhard Stork, Managing Director, ADFC and Till Kolja Oppel, Sports Engineer

 

Cycle Promotion Campaigns – Getting people to pedal in Guadalajara

Carlos Romero Sánchez, Consultor técnico urbano, Gudalajara, Jalisco, Mexico

 

Branding Cycling – Mainstreaming A Good thing

Mikael Colville-Andersen, Copenhagenize, Denmark

 

Cycle Events – Teaching children for a bikeable Lima

Jessica Tantalean, Proyecto Especial Metropolitano de Transporte No Motorizado, Municipalidad Metropolitana de Lima, Lima, Perú

 

Cycle Training for Children – Take a child’s perspective and make it fun!

Mai-Britt Kristensen and Loa Bendix , Danish Cyclists’ Federation, Denmark

 

Photo: Mikael Colville-Andersen