7. Cycle Advocacy and Education
This chapter contains six articles about promoting cycle culture and includes experiences from cycle advocacy groups about organising citizens’ movements and building up a large cycling organisation. The spotlight is also turned on the significance of civil partnerships and on marketing cycling as mainstream. The last two articles describe various ways of motivating children to cycle through games and training so that they end up as competent cyclists of the future.
Cyclists’ Grass Roots Democracy – The importance of strategic participation
Lake Sagaris, Santiago de Chile, Chile
Cycling Organisation – Lobbying for cyclists in Germany
Burkhard Stork, Managing Director, ADFC and Till Kolja Oppel, Sports Engineer
Cycle Promotion Campaigns – Getting people to pedal in Guadalajara
Carlos Romero Sánchez, Consultor técnico urbano, Gudalajara, Jalisco, Mexico
Branding Cycling – Mainstreaming A Good thing
Mikael Colville-Andersen, Copenhagenize, Denmark
Cycle Events – Teaching children for a bikeable Lima
Jessica Tantalean, Proyecto Especial Metropolitano de Transporte No Motorizado, Municipalidad Metropolitana de Lima, Lima, Perú
Cycle Training for Children – Take a child’s perspective and make it fun!
Mai-Britt Kristensen and Loa Bendix , Danish Cyclists’ Federation, Denmark
Photo: Mikael Colville-Andersen