7. Cycle Advocacy and Education

This chapter contains six articles about promoting cycle culture and includes experiences from cycle advocacy groups about organising citizens’ movements and building up a large cycling organisation. The spotlight is also turned on the significance of civil partnerships and on marketing cycling as mainstream. The last two articles describe various ways of motivating children to cycle through games and training so that they end up as competent cyclists of the future. More

Cyclists’ Grass Roots Democracy – The importance of strategic participation

Lake Sagaris, Santiago de Chile, Chile. More

Cycling Organisation – Lobbying for cyclists in Germany

Burkhard Stork, Managing Director, ADFC and Till Kolja Oppel, Sports Engineer. More

Cycle Promotion Campaigns – Getting people to pedal in Guadalajara

Carlos Romero Sánchez, Consultor técnico urbano, Gudalajara, Jalisco, Mexico. More

Branding Cycling – Mainstreaming A Good thing. More

Mikael Colville-Andersen, Copenhagenize, Denmark

Cycle Events – Teaching children for a bikeable Lima

Jessica Tantalean, Proyecto Especial Metropolitano de Transporte No Motorizado, Municipalidad Metropolitana de Lima, Lima, Perú. More

Cycle Training for Children – Take a child’s perspective and make it fun!

Mai-Britt Kristensen and Loa Bendix , Danish Cyclists’ Federation, Denmark. More

Photo: Mikael Colville-Andersen